The Mid America Science Museum has been a landmark of curiosity in Hot Springs, Arkansas since 1979. It provides joy, wonder, and education for all who enter, and the brand needed to reflect that. An updated logo, system, and voice were created to modernize, yet still hold that childlike wonder.
Primary logo lockups, using a crystal shape to reflect Arkansas' abundance of crystals, and to instill wonder.
Branded educational material.
Promotional material.
Apparel.
