A refreshed identity for Zevia, a sugar-free alternative to traditional soda. Focused on Gen Z and Millennial consumers who love nature and value all natural products. The system emphasizes natural ingredients through an updated logo, brand voice, and visual assets.
Primary logo.
Branding assets.
Packacking design.
Promotional material.
Rebranding Zevia to cater to a much more specific audience required a complete brand reconstruction, one that I thought was very valuable, as it showed me the amount of thought and intention goes into these kinds of projetcts.