The Sundown Tavern is a historic bar and grill in Ruston, Louisiana that has been serving good times for over 50 years. They required an updated identity to attract a younger audience while still retaining their loyal customers. By focusing on already existing themes, a solidified brand was created.
Existing brand material.
Aesthetic inspiration.
The creative process was simple: hone in and expand the Wild West themes that were present in the existing branding.
Logomarks and branding assets.
Promotional material.
Apparel.
Building this identity with Old West influences was a new and exciting challenge, one that I can say has been some of the most fun I've had on any project. It took a while to narrow down the right look for this brand, but the time and effort were worth it, especially for a bar like Sundown.