Sol of the Sand is a 5 star hotel located in Miami, Florida. Built with a beautiful ocean view, guests who choose Sol prioritize rejuvenation, relaxation, and a quality experience. The hotel required a full brand and interior. With interior designer Autumn Rodeheaver, we crafted an experience that encapsulates Sol of the Sand’s healing energy.
Early sketches included a stylized ‘S’ mark, abstract solar imagery, and a more traditional stacked logo lockup.
Logo variations.
Promotional material.
Hotel renders.
Presentation photos.
This project was more than creating just a brand, but rather creating an entire experience. From the interior design to creating real life branded materials, it was hard work but very much welcomed.